Eradicating Poverty essays

Annihilating Poverty articles Neediness is a complex multidimensional issue where Chapter 3 of Agenda 21 gives the blueprint to a thorough assault. To advance better ways of life in a superior worldwide condition, Agenda 21 burdens the requirement for neediness annihilation as the need among issues impeding reasonable turn of events. The current globally excepted portrayal of destitution is clear and explicit. Imprint Mallock Brown, United Nations Development Program (UNDP) Administrator, depicted the poor as individuals who seem to be missing sufficient food, safe house, water and sanitation (Global Dialog). More than 1 billion individuals, or around one fifth of the universes populace live under states of outrageous neediness. Of the 4.6 billion individuals in creating nations, right around 800 million are not getting enough food, in excess of 850 million are ignorant, and more than 1 billion individuals need access to clean water supplies. The world's least fortunate nations, a large portion of them in Africa, contain 10 percent of the total populace. Their offer in worldwide exchange isn't so much as a percent, focusing on their critical requirement for budgetary and specialized help on long haul and nearly intrigue free, if not non-refundable, guide (Combating Poverty). Anna Koffi, United Nation Secretary Genreal stated, The poor are only here and there poor by decision. Not very many individuals in this world appreciate living on freebees. Most needy individuals realize they are very equipped for acquiring their living independently, and are anxious to do as such. Be that as it may, they should be given a reasonable opportunity to contend (Statement on the test). Most needy individuals can't conquer their issues since they don't approach satisfactory assets and backing. I accept we have to decrease destitution by actualizing arrangements with the goal that the poor can defeat neediness. The populace development is quickest among the least fortunate and in the least fortunate nations; and in the ongoing years, neediness is among the most critical contributing element to environm... <!

Learning Team Reflection Essay Example for Free

Learning Team Reflection Essay This previous week, our group has been going over and considering four principle goals. These fundamental goals are separating between gathering premise and money premise bookkeeping, the way toward making changing sections, and balanced preliminary adjusts. We will likewise on the whole talk about our assessments of what might be the most significant aptitudes learned in a bookkeeping position. In agreement to week three’s destinations, I would need to state that everything that we have gone over is basic to our achievement in future bookkeeping positions, nonetheless, we feel that the most significant expertise is to have the option to precisely record the inflow (income earned) and the outpouring (costs: utilities, and so forth. ) of monies. Accural versus Money Basis Accounting According to the readings, collection premise bookkeeping is characterized as in which organizations record, in the periods where the occasions happen, exchanges that change a companys budget reports, regardless of whether money was not traded. At the end of the day, it implies that recorded or un-recorded, all exchanges are taken and anticipated into the general parity. Money Basis Accounting premise in which an organization records income just when it gets money, and a cost just when it pays out money. This implies this methods for bookkeeping, just takes responsibility of the physical money that is at a physical area. The distinctions, Accural is all exchanges whether recorded, unrecorded, or anticipated. Money is the physical monies close by at a physical area and doesn't record income until installments are really made. Make changing sections This week we have been given a great deal of training on the most proficient method to make altering passages to money related records and inward monetary â€Å"memos†, (for example, accounting reports). There are five kinds of modifying passages: Accrued incomes †making acclimations to an assistance that has been performed however not charged. 1. Accumulated costs †costs, for example, compensation paid to a representative. 2. Unmerited incomes †installments for products or administrations to be conveyed sometime not too far off. 3. Prepaid Expenses †resources that are paid ahead of time and gets spent during the bookkeeping time frame. 4. Deterioration †procedure of dispensing the expense of an advantage. While changing sections are made, they are made continuously. These sections are significant with the goal that the net benefit or shortfall and the money related position can be built up. Set up a balanced preliminary equaliza tion. Once more, we have polished a ton this week in having the option to effectively and precisely modify passages in a wide range of money related reports and obviously, changing sections in preliminary adjusts have been a portion of those archives that we have taken a shot at. So as to be an effective bookkeeper, being to have the option to effectively modify passages in a preliminary asset report could be the very life factor in holding in bookkeeper position. On the off chance that we can't precisely record a preliminary equalization the probability of us having the option to hold our situation as bookkeepers is practically nothing.

Panic Attacks and How To Cope With Them Effectively

Panic Attacks and How To Cope With Them Effectively Have you ever experienced a situation where you tend to feel so confused on what to do, and suddenly you felt anxious and confused?Or perhaps someone close to you got sick all of a sudden and you don’t know what to do.For sure you felt so pressured to the point where you felt so sick and scared that you just broke up and cried.Certain situations where tensions can rise are prone to cause panic attacks to some.Although this usually happens to people who are not mentally prepared to face high-tension scenarios, it can happen to people who suddenly get anxious or scared due to a psychological disorder.Panic disorder is no joke at all because this can cause terrible results to the actions of some people if this is left neglected.However, little do others know that panic attacks and disorders can be reversed, and we will explain everything in this article for your benefit.So just relax for a while as you read through this article that will surely keep you calmer in the future.WHAT IS A PANIC ATTACK?Panic attacks are a series of fear periods that are extremely intense. The intensity of panic attacks include various symptoms that may affect your overall health condition.These happen suddenly and contain a number of symptoms which we will discuss later. Panic attacks often show its symptoms within minutes.The longest duration that’s expected for panic attacks is 30 minutes.But there are times where the duration can vary from a minute or up to several hours. The most notable sign of a panic attack is experiencing a loss of your own control or you may feel chest pain at some points.However, a panic attack is not physically dangerous to everyone.The Diagnostic and Statistical Manual of Mental Disorders (2013) states that the reason why panic attacks occur vary greatly.The reasons for the attacks aren’t just involved with events that seem to be confusing or worrying to the patient. It could also range from a number of disorders such as panic disorder, social anxiety disorder, health anxiety disorder, PTSD, depression and other medical problems.The manual also states that it could occur unexpectedly. Smoking and stress can also increase the risk of getting a panic attack. It also states that the risk of suicide gets high with panic attacks as well.With this being said, you could consider the fact that panic attacks can happen out of the blue even if you don’t have any previous signs and diagnosis of anxiety disorders.Even those who never experience traumatic events can catch the panic attack as well.SYMPTOMS OF PANIC ATTACKSThere is a wide range of symptoms for panic attacks.Here are the things that may happen to you whenever you suffer from one:A sudden feeling of fear.A strong fear that the patient is dying or suffering a heart attackPounding heartbeats.Fast heartbeats.Shaking/TremblingChokingShortness of breathA Flashing VisionSweatingNauseaStomach PainLightheadedness/Dizziness and faintingChills or hot flashesShortness of breathNumbnessTu nnel visionA fear of losing controlHyperventilationTingling sensationChoking/SmotheringDifficulty movingDerealizationAmong all of these symptoms, the following are the usual and biggest symptoms of panic attacks: Edmund Bourne (2005) states that panic attack patients often report with the sudden feeling of fear or having a heart attack. This is in great need of coping up in order to avoid feeling these symptoms. However, this isn’t just the beginning. The low flow of blood due to the panic attack can also cause the head to suffer from the tunnel vision.Bourne also stated that the panic attack is a response of the sympathetic nervous system that’s why it also results in dizziness and nausea. It then results in the shortness of breath and hot flashes or chills. All these symptoms can increase your anxiety and can form a positive feedback loop in your mind.Very Important Note: Panic attack and its symptoms may also be mistaken for the symptoms caused by heart and lung diseases, hyp erthyroidism and side-effects of certain drugs. Seek professional help if unsure of the symptoms you’re currently feeling.CAUSES OF PANIC ATTACKSPanic attacks are caused by a number of problems.There are different factors that may induce the condition or it may be a symptom of a more severe type of disorder.Here are the following causes:GenesYou can suffer from panic disorders and panic attacks often based on your heredity. It shows that close relatives can be both prone to panic attacks. But the chances are not that high.The strongest testimony of this cause was a case study conducted by the Anxiety Disorders Clinical Research Unit at the University of Milan. The researchers used a group of identical and fraternal twins as subjects.It showed that 57% of panic attack patients had an identical twin sibling with panic attacks. On the other hand, 43% of the fraternal twins have similar cases of panic attacks.The NCBI also noted that 30 40% of panic disorder’s pathogenesis indicate genetic factors.StressStress triggers panic attacks. People who are suffering from severe stress may experience panic attacks easily.That’s why it’s very important to consider calming down at work in order to avoid this issue. The main reason why stress induces panic attacks, however, has not yet cleared by experts.But most experts believe that the negative thinking that stress is the root cause of the panic attacks. Stress also increases more follow up attacks as well and may even result in Paranoia.We all know that there’s a lot of work to be done and a lot of bills to pay.But that doesn’t mean that you will only live your life doing that. So if you’re prone to panic attacks, at least learn how to calm yourself down and take a break for a while.We will give you a nice bonus later on how to deal with panic attacks when at work.AnxietyPanic attacks can be caused by health anxiety a form of paranoia when it comes to over-concern with health. Health anxiety causes the firs t sets of panic attacks at most times.This is very notable for those who got badly sick in the past and don’t want to experience it ever again.This also counts for severe social anxiety disorder as overthinking about negative things can cause even more stress in your mind. Severe anxiety can easily result in panic attacks.Anxiety during an occasion that seems too tense (e.g. too many people when suffering from social anxiety or a scenario of an accident) may also trigger the panic attacks.PTSDThose who suffered a horrific accident or those who went to battle or war are prone to panic attacks due to the trauma of their past experiences.The thought of those events trigger anxiety in their minds, resulting in panic attacks. Those who suffered from severe PTSD often experience panic attacks due to the overthinking that they experienced.It’s a very horrible sight to see war veterans who experiences the bitterness of war.Panic DisorderRepeated cases of panic attacks that seem to be pe rsistent are usual causes of panic disorder and not just panic attacks anymore.Panic attacks experienced by people who are suffering from this cause may link the cause of their stress. The panic disorder’s symptoms can also trigger due to certain events and places.Panic disorder is known to be different from other anxiety disorder types.Panic attacks are usually sudden and not caused by other events. But its way of causing panic attacks is just similar to anxiety.AgoraphobiaAgoraphobia is a type of anxiety disorder that involves the fear of experiencing a situation that the person cannot escape in their life.There are numerous situations that people believe and may cause the person to experience it inevitably and negatively.Experiences such as the thought of getting lost for good in a forest or mountain while at the exact situation can cause the phobia and may induce panic attacks.Those who suffer severely from this disorder can experience panic attacks more often as well. Some ca uses of agoraphobia are social anxiety disorders and PTSD as well.Substance EffectsThere are also substances that might cause the panic attacks.Some drugs that are prescribed could contain ingredients that may induce panic attacks or its symptoms as its side-effects.Illegal drugs could also contain panic attacks to some of its users.You can also get panic attacks when you have high caffeine levels in your body.Health IssuesThere are rare cases where panic attacks may happen to those who are suffering from medical conditions.However, there are studies which shows that the panic attacks that occur from the patients with heal issues often show signs of anxiety due to their current condition.At the same time, there are also diseases such as Lyme disease that may cause panic attacks due to the alteration of thyroid hormones.Some drugs can also cause panic attacks especially if you’re undergoing a drug withdrawal.IS THERE A TREATMENT FOR PANIC ATTACKS?There are multiple types of treatme nts that you can consider for panic attacks. There are some things that you can try yourself:Breathing ExercisesYou can train to breathe efficiently as panic attacks can lose your proper way of breathing. This will make you realize that breathing affects your panic attacks.There are various studies that have proved the credibility of breathing exercises. The studies have shown that the symptoms of panic attacks came from hyperventilation a condition where your body releases too much carbon dioxide.To reverse hyperventilation, you have to perform slower breathing. Do this at the first signs of a panic attack.All you have to do is to breathe in for at least 5 seconds and then hold it for another 5 seconds before releasing all of it slowly for another five seconds or more. Breathe through your nose in order to do this. It lessens the severity of panic attacks.After slow breathing, and when you don’t have any panic attacks, perform a retraining technique for your breathing.Just pract ice the slow breathing pattern every 30 minutes per day. This will naturally make your breathing pattern better so then you can automatically protect yourself from any panic attacks.Physical Exercising Exercising may not be a home remedy in terms of the activities that you need to do. However, exercising is known to be one of the best treatments that you can do to prevent panic attacks. This is a great way to control all anxiety and stress that you have in your mind. Some people even push themselves to exercising whenever they think about stressful or traumatic events.There are various exercises such as yoga and even a simple jogging. But take note that there are also panic attacks that are induced by exercise.But this is only rare and there are separate treatments for those types of issues. It is very beneficial to do this as it provides the following:Reduces excess mental energy and muscle energy.Promotes a better sleeping pattern.Regulates the flow of hormones and burns off stres s hormones.Keeps you in a good mood.Improves your breathing.Calms the mind.The following benefits of exercising are enough to keep your panic attacks away.Some studies have also shown that most panic attacks and anxiety root from the lack of exercise combined with high levels of stress. So be sure to consider this extremely effective treatment.Don’t Be ReactiveTherapists even approve that you should not be too reactive when you get a panic attack as it will just worsen the condition.It’s best for you to just “accept” that you’re suffering from it right now and you must keep calm instead.If you do this while following the breathing exercise, you will be able to effectively lessen the symptoms of panic attacks until you finally calm down.To put it simple: don’t give in to your fear and anxiety!Lessen Your StressMinimizing your stress is the perfect way for you to reduce panic attacks as well. Be sure to avoid things that might increase your stress levels. Those factors tha t you need to avoid could be toxic people as well.There are times where caffeine and cigarettes can induce stress especially when you haven’t taken the substance within the day (if you’re already addicted to the substance).But if work is inevitable despite the stress, try to keep calm and just think about your goal positively in order to avoid stress.Seek Proper MedicationDon’t ever perform self-medication.You might want to medicate with drugs or alcohol at this moment, but that will only lead towards dependence and won’t really resolve the problem.Temporary alteration of your memory can cause brain damage and other problems like drug addiction and alcoholism.That’s why it’s best to talk to your doctor. They can provide the safety procedures such as therapies and medicines that you can do in order to treat your panic attacks.They can also provide medicines.Fluoxetine and Pareoxetine are the most common antidepressants that can help you calm your mind from panicking. You can also ask for benzodiazepine a fast-acting type of depressant that can relieve panic attacks and seizure.This is perfect for those with severe panic attacks.TherapiesMusic therapy is known to be one good way to provide your mind a sense of peace.Music has soothing properties depending on the tune that you prefer to play.There are a lot of audio that can relax your mind.But you can have the freedom to choose what music you want to play.For starters, here is one of the best music to prevent panic attacks: Cognitive Behavioral Therapy can be administered by a therapist to reduce your panic attacks.This helps you challenge your fears as it edicates you to replace your unnecessary fears with those that are more sensible to be afraid of. This also helps you build up a voice within you that can cope up with the flight or fight response of panic attacks.Exposure therapy is also known to be good for reversing your response for fears. The things that may cause your panic attacks can be av oided right away if you master exposure therapy.Avoidance of your fears can also give you total relief to prevent panic attacks.Here are more therapies that you can learn and use to prevent panic attacks: Very Important Note: If you feel like the panic attack is still there. Be sure to consult a doctor or a psychologist in order to get diagnosed as your panic attack may be a symptom of something worse. Over-the-counter drugs can also be prescribed if you’re experiencing panic attacks frequently. Therapies can also be conducted if you can’t independently control your panic disorder.MANAGING PANIC ATTACKS AT WORK It’s also very important to consider managing your panic attacks when you go to work. Panic attacks may hinder you from performing efficiently and effectively at work.There are also some instances where panic attacks may cause you to lose confidence from doing work, which can greatly affect your performance.Gladly, panic attacks can be managed with the right mindset.Her e are some tips that you need to follow:Find Out The CausesFor sure there are certain moments that may seem similar when your panic attack happens throughout your career. This also means that you need to check if you’re suffering from panic disorders as well.You also need to learn the factors that you fear about when you’re at work as well. These include certain phobias of scenarios such as bullying.Be sure to do a self-evaluation by observing daily happenings when at work for you to determine the cause of your panic attacks. You should also determine your symptoms in order to find treatments for it. Seek your office clinic for assistance as well.Coping Techniques WorkYou can go ahead and create some coping techniques for you to reverse panic attacks when at work. You just have to practice these techniques whenever you’re at home, and apply it once you’re ready to do it.You should do some muscle relaxation techniques such as yoga, breathing exercise or mindfulness.Seek Emoti onal SupportYou can keep your panic a secret to your coworkers or friends at work. But you also need to think that you can always seek the help of someone that you trust the most.You can simply tell them about your panic attacks and ask for some advice of help when it strikes again.For sure the people you trust the most at work or at home will always be there to listen and help you calm down.Ask a DoctorSince you have a job, and for sure you have healthcare benefits from your work, you can go ahead and use your resources to ask a doctor about panic attacks.It’s always best to seek professional help especially if you want to take care of your career as well.IT’S STILL POSSIBLE TO PREVENT PANIC ATTACKS. BUT…You must first learn how to control your mind when it comes to these situations. It’s always about being calm first as it can help you create clearer decisions in life. Panic attacks can be caused by your negative state of mind at some point.That’s why therapies that invo lve change of mindsets and breathing are being conducted. It’s because you may need help in becoming more relaxed in the future.A panic attacks is not a situation that may affect your own life. But that doesn’t mean that you can just brush it off and ignore it. It’s still a situation that can cause bad decisions in life. But you need to make sure that it can at least be reversed as it’s for your own good anyway.After all, panicking will really bring you nowhere when making life decisions.

Theme of Isolation in William Faulkners A Rose for Emily...

The Theme of Isolation in A Rose for Emily As an author establishes the characters he simultaneously attempts to develop the theme of the story. An author uses various elements such as point of view, the setting, and symbols to work toward the expression of one central idea. In looking at A Rose for Emily. a short story by William Faulkner, it is evident that Faulkner successfully carries one main idea throughout the piece, the idea of being isolated from society. One of the most effective elements that Faulkner uses in his development of this main idea is the use of imagery. He portrays the father of Emily as a looming possessive figure, a figure of total control and dominance(Gwin 31). Emily has no say about what goes on†¦show more content†¦This reality sends panic and fear through her because now she has nowhere to turn and no one to tell her what to do, no one to command her life. Not only is she stricken with the loss of her father but now she is cut off to the outside world, because her only link has passed on. Emily immediately goes into a state of denial; to her, her father could not be dead, he was all that she had and she would not let him go. The day after his death all the ladies prepared to call at the house and offer their condolence and aid... Miss Emily met them at the door, dressed as usual and with no trace of grief on her face. She told them that her father was not dead. She did that for three days... Just as they were about to resort to law and force, she broke down, and they buried her father quickly (Faulkner page #). Without her father, she had no one to put any order in her life and wasnt going to let anyone else try. We remembered all the young men her father had driven away, and knew with nothing left, she would have to cling to that which robbed her, as people will (Faulkner page #). Another symbol Faulkner unobtrusively introduces is the crayon portrait of Emilys father looking down at her during the funeral. Throughout her whole life and even now in death her father had been and always would be there, watching, judging and influencing her life, knowing she had been daddys little girl to the end. Taking some perverse pleasure inShow MoreRelatedAnalysis Of A Rose For Emily Essay1643 Words   |  7 PagesBeing An Outcast: Emily As Manifesting Thematic Alienation in Faulkner’s â€Å"A Rose for Emily† I. Introduction Being taught in high schools and universities all across the nation, William Faulkner’s short story â€Å"A Rose for Emily† has achieved a great deal of both academic and mainstream respect in the United States. In being arguably one of Faulkner’s strongest stories, and since Faulkner himself has assumed the position of being one of the great masters of American fiction, â€Å"A Rose† is undoubtedlyRead MoreA Rose For Emily Literary Analysis875 Words   |  4 PagesAdopting new ideas allows for both the individual and society to progress. William Faulkner packs the short story â€Å"A Rose for Emily† with different types of literary devices that describes the fight against change in the post-U.S. Civil War South. Faulkner’s story takes place in the Southern town of Jefferson Mississippi in the late 1800’s, early 1900’s. The symbolism of the primary characters (Emily Grierson, her father and the Grierson estate) chronicles how difficult change is in Jefferson. AssumingRead MoreAnalysis of William Faulkners A Rose for Emily Essay1187 Words   |  5 PagesAnalysis of William Faulkner’s â€Å"A Rose for Emily† In â€Å"A Rose for Emily†, William Faulkner uses symbolism, imagery, simile and tone. Faulkner uses these elements to lead his characters to an epiphany of letting go of out-dated traditions and customs. The resistance to change and loneliness are prominent themes within â€Å"A Rose for Emily†. Faulkner uses â€Å"A Rose for Emily† to caution his readers that things are not always what they appear to be. The tone of â€Å"A Rose for Miss Emily† couldRead MoreSymbolism In Rose For Emily892 Words   |  4 Pages Desperation for love from extreme isolation results in destructive actions and extreme situations. William Faulkner achieved to describe that in the story â€Å"Rose for Emily† through the main character, Miss Emily Grierson who suffered from necrophilia. This story is enriched with full of symbolism, along with a deep-rooted issues and messages. Symbolism helps to gives readers to think about text and hidden themes that go along with the symbols. This gives reading a more rich and vivid experience.Read MoreSetting, Change, and Resistance in Faulkners A Rose for Emily1610 Words   |  6 PagesSetting, Change and Resistance in Faulkners A Rose for Emily The years following the Civil War brought about a change in Southern life. Many of the wealthy white families who owned plantations, slaves and vast material wealthy had been all but destroyed by the war. And with the dismantling of slavery, many aspects of the Souths longstanding socioeconomic arrangement began to slip away. For many of the demographics that enjoyed the racially-driven hierarchy, the changes that carried over intoRead MoreGoing Beyond The Meaning in A Rose for Emily by William Faulkner1031 Words   |  5 Pagesand justice. If the flag is flown half-staff it represents respect, mourning, or distress. In the story, A Rose for Emily, an elderly woman named Emily was controlled and kept away from finding love by her father her whole life. Since she was a Grierson, the townspeople never saw her as a human being. Although, she was just a person, the people saw her and her family as a tableau. Emily was known to be a stubborn woman in life. Once her father died, she didn’t believe her father was dead untilRead MoreEssay A Rose for Emily: Literary Analysis 2990 Words   |  4 PagesENG 102 Analysis Research Paper 09-25-10 Literary Analysis William Faulkner’s short story â€Å"A Rose for Emily† carries a theme represented by a dying breed of that era, while using symbolism to represent tragedy, loneliness and some form of pride, the story also shows how far one will go to have the approval of others and the pursuit of happiness. In today’s times, a person’s image could mean everything in life and almost everyone tries to fit into the main stream in some form at some pointRead MoreEmily Dickinson s The Soul Selects Her Own S1297 Words   |  6 PagesIsolation: WWW6 Emily Dickinson’s â€Å"The Soul selects her own Society-† is a poem that deals with love and heartbreak. The first line of the poem clearly sums up the meaning that the â€Å"soul† chooses which people to let into their life. The opening line represents the overall message of the poem and the rest of the poem elaborates on this line. Emily Dickinson’s â€Å"The Soul selects her own Society† is filled with dark and powerful images that represent the isolation that the soul wants to achieve. TheRead MoreThe Search for Time in Yoknapatawpha County1908 Words   |  8 Pagesyear and the time period of the story. Furthermore, in the short story â€Å"A Rose for Emily† by William Faulkner, the setting is a source of conflict. The narrator’s of the story, the town’s people, have an unknown entity, but because the story shifts between time periods and settings, the reader acquires different points of view from the same conflict. The theme of tradition and change in the short story â€Å"A Rose for Emily†, is enhanced by time, the southern gothic literature, and the post Civil WarRead MoreThe Alienation of Emily Grierson840 Words   |  4 PagesIn William Faulkners A Rose for Emily, a woman of noble origin, Emily Grierson, finds herself alone isolated in a small town in the Old South. The isolation is not only a result of the townspeoples perception of Emilys status in the community, but also as a result of their pity towards her. Emily, herse lf, is also to blame for the separation she experiences from the rest of the town. This ominous alienation that some individuals encounter can sometimes lead to horrible, and even, disgusting

Corporate Finance, Investment Banking And Risk Management

Having a great interest in Corporate Finance, International Financial Markets and Institutions, Advanced Financial Management, Small Business Finance, Investment Banking and Risk Management, I have decided to devote my academic and future professional career to this field. Classes in Econometrics, Advanced Mathematics, and Quantitative Methods in Economics, taken at UWED, strengthened my numerical, research and analytical skills, as well as proficiency in using econometric software, such as Maple, Minitab and MathCAD. In addition, I have gained expertness in calculus, discrete mathematics, econometric regression modeling, detecting and eliminating the problems arising from the data collection methods or the nature of data itself. A†¦show more content†¦Our team was in Global Top 100 (76th place) among the other School Teams from all over the world. Being a member of Enactus team (formerly SIFE) our Team successfully developed and implemented different projects in the local community, as well as participating in competitions. â€Å"Advantage Sustainability 360† Project was created to help local business. Mountaineer Mixed Martial Arts (MMA) were behind two months on rent, and the owners were ready to liquidate their assets. Using obtained knowledge our task was to increase revenues by 40%, increase brand awareness, cut overhead by 15%, track financial records, and make partner self-sustainable. We have consulted the owners, developed a marketing plan suitable for them and area, worked on accounting. As a result in three months we were able to increase revenues by 220% in three months, our teams marketing efforts reached over 30,000 people spread over three counties, decreased overhead cost by 20%, QuickBooks tracks accounting records. Next Project I have initiated was Ready to Work, which aimed to provide free tutoring and counseling for students in finance and business related subjects, as well as help to prepare for the job market. It helped not only to increase their GPA, but also they benefited from this knowledge in life as well: to find a job, manage their own finances and family

Jagged Automobile Company Free Essays

We will venture into auto mobile industry. The company will be called jagged auto mobile company. Auto mobiles industry is one of the oldest industries in US. We will write a custom essay sample on Jagged Automobile Company or any similar topic only for you Order Now It dates back to 1899 after it was adopted from Europe. We will try to not only follow the foot steps of Ford Auto mobile that is currently the leading auto mobile company but we will also Endeavour to out do them. Jagged Automobile Company will be located in Washington DC. The reason why our plant is located in Washington is the: availability of cheap Labour, availability of land, availability of raw materials, availability of customers and given that Washington is also located in a good. We are planning to launch our company on 12th December 1918. Amongst the guest we have invited are Sir Ford and our President. Jagged Auto mobile company will be adopting an organization structure that will be based on function. At the top we will have the General Manager, sales and marketing manager, financial controller, Customer service manager, Technical manager, Human resource manager. The general manager will be the overall manager of the company, technical; manager will head all the engineers who will be responsible for designing new products and carrying out after sales services. Sales and marketing manager will lead the sales team and he will be responsible for marketing the jagged auto mobiles products. The financial controller will be responsible for the companies’ finances. The human resources manager will be responsible for all matters affecting employees and for will employees affairs. The diagram below is a schematic representation of the organization structure of Jagged Auto mobile company. The company will have one plant at the beginning, with several outlets all the country for their products. It will also involve the services of motor bazaars. Amongst the strategic points that we have noticed are Chicago, Texas, Florida, Washington DC and Ohio. We are also planning to link up with some other people from other countries like Mexico and Canada who are still importing vehicles from UK. We believe that our products will do better in North America. We will need the following resources in our plants, welding guns, welding midges, tires, plates, engine oil, brake fluid, steering oil, petrol, leather, cushion, wire, insurance, card board, jigs and fixtures. (Ford 2008) We are going to offer tenders to companies which manufacture tires. But we are planning to have tires from Firestone Company in Britain because they are the main suppliers of Ford automobile company. For the steel we will be getting it from US. Steel Corporation Company given that it’s a local company with a vast experience in steel production. The steel will be used for making the body of the car. The wire we will get from US cable manufacturers who are the oldest manufacturers of wire. The wire will be used for wiring the vehicle. We will get all our oils from Total, this French company which started in 1902. We are going for their oil because Total lubricants are widely used in UK by auto mobile companies and in US companies like Ford Auto Mobile. (Ford 2008) The capital required will be around five million US dollars. But with sometime we are planning to take our company to the stock exchange market. This will enable us to get more capital. I happen to have inherited over ten million US dollars from father who happens to be the owner of Sainsbury food industry. Sells and marketing department will be responsible for delivering the goods to the customers. Some vehicles will be shipped to the buyers. We are also likely to start a supply chain chains all over America. The vehicles will be manufactured and then taken to the suppliers where the customers will get their products. The buyers will also be allowed to buy vehicles directly from our plants. We will be offering after sales services. We are going to offer after sales services for one year to our entire customer. The sales engineers will be responsible for this. They will also propose new design to the design engineers. We will be targeting people from the whole country. Particularly the middle class who according to survey we have done are the majority in the population. Our Engineers will come up with vehicles with different features. The better feature a vehicle will have the higher will its price be. The sales and marketing department will be responsible for this. They are going to place advertisement in the media. We will also put up advisements on bill boards. Our vehicle will also have our logo on the bonnet. We are also going to give discounts to our customer. The legal consideration that we will have to adhere to is the environmental policy, the workers laws and the company legislation. Reference: â€Å"Ford Motor Company† retrieved from ford automobile company. com on 1st December 2008 How to cite Jagged Automobile Company, Papers

Scholarship Essay Essays (296 words) - , Term Papers

Scholarship Essay A few days ago, as I was eating lunch with friends, I entered a heated debate a bout the worth of education. "I should not have to learn algebra and calculus because it will have no influence on my life," my opponent angrily shouted as I tried to defend the usefulness of mathematics. Three days later, I still mul l over the issue, trying to arrive at the origin of the disparity of views betw een my opponent and me. I treasure every bit of knowledge I gain, in or out of school. When someone contends that a particular academic field or realm of inf ormation has no applications, I feel compelled to demonstrate the fallacy of such an argument by citing an example from my life. As a middle-schooler in Moscow, Russia, I took English for three years. Many of my peers grumbled about having to attend the course, adamant in their belief that these skills would be never used. However, some, including myself, felt that any offer of knowledge was to be accepted and stored away for possible later use. Lo and behold, three years after I signed up for my first English class, I found myself living in the United States, sending sincere thank you letters to my English teacher for supplying me with survival skills. If I had not taken my class seriously, my integration into the American society would have taken much longer. My attitude toward learning has not changed since. Striving to excel in every class I take, I regard education in all areas as relevant to my life, rather than remote. I try to link each piece of new information either to my intended field of study (Physics/Mathematics) or to personal enlightenment. Living up to my motto, "The measure of learning is its application," I prepare myself for all situations and achieve well-roundedness.

Free Essays on Classroom Management Plan

Classroom Management Plan A successful manager must practice preventative management when it comes to dealing with classroom behavior. I believe that it is very important to establish control over the classroom right from the first day of the school year. The rules and regulations of my classroom will be clearly outlined for the students on an agreement that would be signed by them and their parents. I plan to include in this outline what I expect from the students in terms of appropriate behavior in the classroom as individuals, and in working together in groups. In addition, in order to establish a safe and cooperative learning environment, students will be reminded that they are to have great respect for their classmates. It is crucial that a student be instructed to respect the thoughts and ideas of others. Moreover, they also need to learn proper manners in working with other human beings. In explaining the rules, I would never do so in a stern fashion. Rather, I will leave the students with a feeling of confidence in their ability to cooperate with their classmates in successfully completing their course work. Once these rules are established the teacher should be consistent and fair in enforcing these rules and the penalties that are incurred by the students for breaking them. Effective rules are not the only component to preventative management in the classroom. Lessons must also be carefully planned in order to keep student attention. If a teacher is to be an effective classroom manager then he or she must keep the attention of the students throughout the entire class period. I believe that if there is some extra time at the end of a class period, there is nothing wrong with allowing students to do their homework or converse quietly. However, all teachers should let students know from the beginning of the school year that this is a privilege that can be taken away if it is abused. It is important for students to learn that su... Free Essays on Classroom Management Plan Free Essays on Classroom Management Plan Classroom Management Plan A successful manager must practice preventative management when it comes to dealing with classroom behavior. I believe that it is very important to establish control over the classroom right from the first day of the school year. The rules and regulations of my classroom will be clearly outlined for the students on an agreement that would be signed by them and their parents. I plan to include in this outline what I expect from the students in terms of appropriate behavior in the classroom as individuals, and in working together in groups. In addition, in order to establish a safe and cooperative learning environment, students will be reminded that they are to have great respect for their classmates. It is crucial that a student be instructed to respect the thoughts and ideas of others. Moreover, they also need to learn proper manners in working with other human beings. In explaining the rules, I would never do so in a stern fashion. Rather, I will leave the students with a feeling of confidence in their ability to cooperate with their classmates in successfully completing their course work. Once these rules are established the teacher should be consistent and fair in enforcing these rules and the penalties that are incurred by the students for breaking them. Effective rules are not the only component to preventative management in the classroom. Lessons must also be carefully planned in order to keep student attention. If a teacher is to be an effective classroom manager then he or she must keep the attention of the students throughout the entire class period. I believe that if there is some extra time at the end of a class period, there is nothing wrong with allowing students to do their homework or converse quietly. However, all teachers should let students know from the beginning of the school year that this is a privilege that can be taken away if it is abused. It is important for students to learn that su...

Evolution of the Fight or Flight Response

Evolution of the Fight or Flight Response The goal of any individual living creature is to ensure the survival of its species into future generations.  It is why individuals reproduce. The whole purpose is to make sure the species continues long after that individual has passed away. If that individuals particular genes also can be passed on and survive into future generations, that is even better for that individual.  That being said, it makes sense that, over time, species have evolved different mechanisms that help make sure that individual will survive long enough to reproduce and pass down its genes to some offspring that will help make sure that the species continues on for years to come. Survival of the Fittest The most basic survival instincts have a very long evolutionary history and many are conserved between species. One such instinct is what is referred to as fight or flight. This mechanism evolved as a way for animals to become aware of any immediate danger and to act in a way that will most likely ensure their survival. Basically, the body is at a peak performance level with sharper than usual senses and an extreme alertness. There are also changes that happen within the bodys metabolism that allow the animal to be ready to either stay and fight the danger or run away in flight from the threat. So what, biologically, is actually happening within the animals body when the fight or flight response has been activated?  It is a part of the autonomic nervous system called the sympathetic division that controls this response. The autonomic nervous system is the part of the nervous system that controls all unconscious processes within the body. This would include everything from digesting your food to keeping your blood flowing, to regulating hormones that move from your glands, to various target cells  throughout your body. There are three main divisions of the autonomic nervous system.  The parasympathetic division takes care of the rest and digest responses that happen when you are relaxing. The enteric division of the autonomic nervous system controls many of your reflexes.  The sympathetic division is what kicks in when major stresses, like an immediate threat of danger, are present in your environment. Adrenalines Purpose The hormone called adrenaline is the main one involved in the fight or flight response. Adrenaline is secreted  from  glands on top of your kidneys called the adrenal glands. Some things adrenaline does in the human body include making heart rate and respiration faster, sharpening senses like sight and hearing, and even sometimes stimulating sweat glands.  This prepares the animal for whichever response- either staying and fighting the danger or fleeing away quickly- is the appropriate one in the situation it finds itself in. Evolutionary biologists believe that the fight or flight response was crucial for the survival of many species throughout Geologic Time. The most ancient organisms were thought to have this type of response, even when they lacked the complex brains that many species have today. Many wild animals still use this instinct on a daily basis to make it through their lives. Humans, on the other hand, have evolved beyond that need and use this instinct in a much different way on a daily basis. How Daily Stress Factors Into Fight or Flight Stress, for most humans, has taken on a different definition in modern times than what it means for an animal trying to survive in the wild. Stress for us is related to our jobs, relationships, and health (or lack thereof).  We still use our fight or flight response, just in a different way. For instance, if you have a big presentation to give at work, most likely you will become nervous.  The sympathetic division of your autonomic nervous system has kicked in and you may have sweaty palms, a faster heart rate, and more shallow breathing.  Hopefully, in that case, you would stay to fight and not turn and run out of the room in fear. Once in awhile, you may hear a news story about how a mother lifted a large, heavy object- like a car- off her child. This is also an example of the fight or flight response. Soldiers in a war would also have a more primitive use of their fight or flight response as they try to survive in such horrific circumstances.

QUESTIONS Thoroughly read Chapters 7 through 10 of the Policy Issues Essay

QUESTIONS Thoroughly read Chapters 7 through 10 of the Policy Issues textbook, and then prepare an annotated bibliography for - Essay Example Scientific research and understanding creates practical technological applications which in turn require institutional implementation and management which in turn lead to more technological change as specific implementations are made which in turn leads to more scientific change. Therefore, science and technology policy have to bear in mind that innovation is more complex than a simple model of science and technology leading to innovation. Metcalfe moves on to distinguish between types of policy and innovation, such as academic scientific research versus practical technology, and further notes that despite their dialectical interrelationship, science and technology are different things. Finally, he ties this in with economic policy. Freeman, C. 2002, â€Å"National Systems of Innovation†, Policy Issues for Business, ed. Vivek Suneja, Sage Publications Ltd. Freeman expands on the analysis made by Metcalfe by noting that innovation is inherently dynamically social: No firm innov ates on their own, and technology and science are best done in systems of shared, free inquiry. Networks of governmental, scientific, educational, business and NGO innovators produce innovation over time. Freeman notes that the Friedrich list, a system whereby Germany specifically tied industrial and technological policy in the arena of education, was highly efficacious. He also notes that in Japan, R&D and business are tied together specifically, while in Russia, R&D and enterprise were often quite distinct. However, he does note that the Soviet Union's R&D and scientific research was not bad by any stretch of the imagination: They focused on arenas like mathematics, military innovation and space travel. This indicates that the priorities of national policy have direct and indirect results on atmospheres of innovation and creation. Freeman concludes by arguing a) regional and local factors will remain important in any technology and innovation policy no matter how globalized and in tegrated the world becomes, and b) Britain's experience should lead policy-makers to conclude that while learning by doing and interacting are important, innovations needs to be stressed at a systemic level. Porter, ME. 2002, â€Å"The Competitive Advantage of Nations†, Policy Issues for Business, ed. Vivek Suneja, Sage Publications Ltd. Porter continues in Freeman's vein by analyzing what makes nations competitively advantageous in the global marketplace. Strong investments in science and technology, a skilled workforce, government support and culture are all good elements, unsurprisingly, but Porter argues that in fact challenges can be opportunities. A country facing competitive challenge at home and abroad, difficult and selective customers, and aggressive suppliers will be highly effective if it can survive the challenges and weather the storm. Aside from noting the influence of national playing fields created by national policy, Porter also recommends that firms, even i f they are local or nationally oriented, should adopt a global perspective and strategy, and should move towards trying to sell under their brand name globally and control their business directly even on the global level rather than using middlemen. Porter also notes that, since markets change so rapidly, they are likely to obviate and make advantages obsolete, so companies need to treat even presently relevant advantages as soon likely to be obsolete

Kill Me Now Essay Example | Topics and Well Written Essays - 1250 words - 1

Kill Me Now - Essay Example This new piece by department of Theatre and Dance is the ultimate competition game show â€Å"Kill Me Now†. It is based on a group of people belongs to different background such as Afro-American gay dancer, Indian, Russian, Spanish, religious dancer, psychopath, weigh filter etc. having a dance competition between them; they fight to win a prize of best dancer. In this game show audience is also a part of the article and dramatic version of this reality show. Dance show Kill Me Now features almost eight characters in this competition along with a host and judges, a DJ which holds the background music, a score keeper and the Dance crew of Kill Me Now. Dancers are very excited to win and every time they want to give their best in front of judges. Dancer is not concern with the winning amount, they are not aware of what they get prize in result of this competition they just want to win. And they do also not know the ultimate prize for the winner. At each performance of this game show, audience will cast votes to choose the winner of this dance competition. At the end of this dance show the winner found its ultimate prize for which they were competing for and it is the death of the winner of this dance competition; winner gets kill by judge of this show. Through this play writer delivers the message that sometimes we do not use are senses. This game show is modeled after current reality shows on TV in which some are comic based, highly interactive experience, fast-paced where the audience is very excited and wants to watch these kinds of reality shows always. And the main theme of this game show is that we are belong to a culture whom always love to compete and audience enjoy watching these competitions they don’t care about cast, religion, color of competitors. Every day we watch in different reality shows on different channels. People are very keen to watch these reality shows either they are kids, youngsters or old age people they just have an interest in

The Internet and Intellectual Property Laws Essay -- Internet Online

The Internet and Intellectual Property Laws With the emergence and growth of the internet, intellectual property laws are much harder to enforce and many people are saying that they are outdated and obsolete. Intellectual property allows you to own your ideas, thoughts, and creativity as you would own a piece of tangible property. The human mind is a creative tool that comes up with ideas, designs, schemes, and inspirations of all kinds. Intellectual property views these ideas as being property. The ideas must also have commercial value and be a tradable commodity otherwise there would be no point to protect it. Intellectual property is basically the ownership of ideas. If one were to write a novel, for which the idea was conceived in there mind, they could copyright that novel so that no other person could steal that idea and write another novel on it. Copyright is a type of intellectual property. The main types of intellectual property are patents, trademarks, trade secrets, and copyrights. There are many issues arising abou t copyright and intellectual property due to the technological advances in the past ten years or so. A patent is a way to protect your invention. A patent makes sure that no other person can make, sell, offer for sale, or import your invention for a certain amount of time, in Canada it is 20 years. Since you have put a lot of time and effort into creating and producing your product, a patent prohibits others from copying your creation so all of your time doesn’t go to waste. This allows you to properly market your creation and prevent competition in the early stages of your commercialization effort. Patentable material includes any â€Å"new and useful art, process, machine, manufacture or composition of ... .../31intell.htm> Intellectual Property. No date. Government of UK. 26 Jan. 2003 > Intellectual Property in Health Research. No Date. HRC 2 Feb. 2003 Levy, Steven. â€Å"Issues of Intellectual Property & Copyright for Educators†. Newsweek. 27 Feb. 1995. 26 Jan. 2003 McCullagh, Dean. â€Å"Judge: Kazaa can be Sued in US†. 10 Jan. 2003. 1 Feb. 2003 Overbye, Morten. â€Å"Teen Cleared in Landmark DVD Case.† 7 Jan. 2002. CNN. 26 Jan. 2003 FootNotes 1Baumer and Poindexter (pg42) 2http://www.bountyquest.com/patent/whatisip.htm 3http://news.com.com/2100-1023-980274.html?tag=lh 4http://www.cnn.com/2003/TECH/01/07/dvd.johansen/

Illinois Employers Essay

The Illinois WARN reduces the number of employees required for an employer’s notification, which should be done 60 days advance, in case of layoffs or closing. It reduces from 100 (as set by the federal WARN) to not less than 75 full-time employees who has a combined working time of 4,000 hours or more per week. Also, 33% and at least 25 full-time employees or at least 250 full-time employees are required for mass lay offs which is half the requirement of the federal WARN. Other government officials must also be informed in case of reallocation. Noncompliance with the Act can be brought in the federal court by the concerned employees. COMMENT 1: Indeed, theses laws will have good impact in the community and may also decrease the unemployment rate. However, it will also trigger a fear on the side of the employer. Upon receiving a notice 60 days before the closing or lay off, the employees will surely look for a job. There, they may be times when the employees will leave their job even before the closing period once they find a new job. However, notification in such cases (closing or lay off and reallocation) will surely benefit the community will surely benefit the community as a whole for unemployment is sure to decrease. WARN really secures the employees interest by taking away the fear of being fired all of a sudden. Thus, employees will really feel secure as long WARN is in place since there is a law that protects their interest and work security. They are also more secure because noncompliance to the laws imposed by WARN can be brought to the federal court in which employers can be required to pay for the 60 days of non-notification. ESSAY 2 Almost all members of the community will be affected by the decision especially the smokers or costumers as well as the tobacco growers, manufacturers and the stores. The store has no obligation to not hurt tourism since every business is free to offer what product or services that they want provided that they didn’t violate the law. Neda does not set aside business ethics since even business ethics does not impose compulsory selling of tobacco. It is more like being responsible to the community since they aim to prevent lawsuits and criminal penalties due to unavoidable selling of tobacco to minors. COMMENT 1: Smokers and non-smokers are the ones that are truly affected by the decision to ban tobacco selling within the community. Neda does have the right to sell whatever she see fit thus, business ethics was not violated. Neda also have no responsibility on the tourism industry since what the decision she had made was meant for her own store only and not for the whole community. It just so happen that more and more agreed to her decision. However, there are times that business and personal ethics does not go hand in hand. There are times that in order to protect your personal ethics, you must violated business ethics and vice versa. Personal ethics is not a requirement of business ethics although most of the time, personally ethical are also business ethical. COMMENT 2: The stake holders that are mentioned are indeed the affected people by the decision. However, the most affected remains the consumers of the product, the smokers. They are the most affected because they are the ones that really depend on the use of the product. Regarding Neda’s decision, it is also right to say that both personal and business ethics had been taken for consideration. Another proof that showed that business ethics was also considered is that Neda protected not only the citizens but as well as the workers who are legally punished for selling tobacco on minors. It is also the concern of business ethics to ensure that their employees are doing legal jobs. Also, rather than decrease in tourism, the decision may also serve as a ground to increase tourism because of the good image that the community is able to portray. The tourists do not visit the community to smoke in the first place. It is also natural there are people that will accommodate those smokers who are suffering from the decision. Reference Craft, M. & Diljohn, J. (2005). New Illinois WARN Act Imposes Additional Requirements on Illinois Employers. Retrieved July 19, 2008 from http://library.findlaw. com/2005/Mar/10/163974. html Employment and Training Administration United States Department of Labor. (No Date). Workers Guide to Advance Notice of Closing and Layoffs. Retrieved July 19, 2008 from http://www. doleta. gov/layoff/pdf/WorkerWARN2003. pdf. Federwisch, A. (June 2006). Assessing for Ethics. Retrieved July 19, 2008 from http://www. scu. edu/ethics/practicing/focusareas/business/assessing. html. White, Maj Gen Jerry. (1996). Personal Ethics Versus Professional Ethics. Retrieved July 19, 2008 from http://www. airpower. maxwell. af. mil/airchronicles/apj/apj96/sum96/white. html.

Freeganism An Eco-friendliness Way of Living Essay...

The world is inhabited by numerous cultures consisting of different lifestyles. Freeganism is a subculture that is ordinarily unheard of. The characteristics are impressively diverse from those most would associate with everyday life. The capitalistic culture incorporates commodified food, organized structure, ‘hygienically clean’, easier accessible foods, and more individualization. On the other hand, a freegan culture is comprised of free food, a less organized structure, ‘dirty’ foods with a chance of being raw or rotten, slower food and lifestyle, and is more socially connected (Edwards and Mercer). Those living this standard of life are scavengers of the developed world, living off consumer waste in an effort to minimize their†¦show more content†¦This way of living is motivated not by laziness or incapabilities, but by a desire to devote time to community service, activism, caring for family, appreciating nature, and enjoying life. Choosing to lead a freegan lifestyle comes along with many obstacles. The obvious risk of consuming harmful bacteria is always possibility and has even sparked legal dispute as to whether or not it should be considered theft (Thomas). The complications go further than jumping from dumpster to dumpster in hopes of discovering something edible. This type of livelihood is very interactive and requires a vast amount of discipline. They focus on using less packaging, and less energy which demands them to pay attention to the detail of each substance affiliated with their life that people tend to take for granted, such as pop machines and the packaging of food (Edward and Mercer). Utilizing as few resources as possible can prove to be difficult and unfeasible by many. As a result of minimizing the amount of buying consumer goods, the clothing style will vary from person to person. Occasionally a group will find clothing, furniture, and accessories, but it’s most common for people to attend f lea markets, ‘freemeets’, or browse a website [www. freecycle.org] where users post unwanted items. The clothing could be in good condition or tattered and worn; it’s all dependant on the person and what is available. In practicing this eco-friendliness way of living their outlook of the world

Lao-Tzu vs. Machiavelli - Free Essay Example

Sample details Pages: 4 Words: 1344 Downloads: 1 Date added: 2017/09/11 Category Politics Essay Type Compare and contrast essay Did you like this example? Lao-tzu vs. Machiavelli Government is the essential authority of a country or state, which directly affects society because it provides key securities. How directly involved should the government be in the personal lives of society? To answer this I will look to the ideas of Lao-tzu (sixth century B. C. ), believed to be author of the Tao-te Ching, and Niccolo Machiavelli (1469-1527), author of The Prince There are few ways in which they are similar, but have very opposite views and ideas of government. Lao-tzu’s view is government should not have optimal power over the people He feels as though the less people know they are being governed, the happier they will be. For example, in the Tao-te Ching Lao-tzu states, â€Å"If you want to be a great leader,/ you must learn to follow the Tao. / Stop trying to control. /Let go of fixed plans and concepts,/ and the world will govern itself. † (Verse 57) In Lao-tzu’s writing he refers to the governing body as master. If things happen as nature intends them there will be no need for the Master to make promises he cannot and does not intend to keep. Don’t waste time! Our writers will create an original "Lao-Tzu vs. Machiavelli" essay for you Create order For instance line 16 verse 29 of the Tao-te Ching, â€Å"The Master sees things as they are/ without trying to control them. /She lets them go their own way,/ and resides at the center of the circle. † Lao-tzu takes into consideration the individuals and what they can do for themselves, not what they can do for the master. The Master completes the task at hand and does not brag on himself. When this is done the people will think they have done the thing on their own and be proud. Lao-tzu believes people will do the right thing. Wealth and possession of lavish material things are of no concern. In a sense let go of desired things rather than needs. As Lao-tzu sees it when one person has no more than his neighbor he will not desire to have what he does not. Therefore theft will be nonexistent. Lao-tzu does not believe in the use of weapons, man should have no enemies. We are all human and should not bring violence to others. Violence is only â€Å"approved† of in the most urgent situation. If you must kill a man you should not be grateful, but regretful all that follow the Tao value human life. Too much government will lead to ill will toward the state and oppression of the people. When government doesn’t over burden its people, they are content. As Lao-tzu end the Tao,† If a country is governed wisely, / its inhabitants will be content. / They enjoy the labor of their hands/ and don’t waste time inventing/ labor-saving machines. / Since they dearly love their homes,/ they aren’t interested in travel. / There may be few wagons and boats,/ but these don’t go anywhere. / There may be an arsenal of weapons,/ but nobody uses them. / People enjoy their food,/take pleasure in being with their families,/ spend weekends working in their gardens,/ delight in the doings of the neighborhood. And even though the next country is so close that people can hear its roosters crowing and its dog barking,/they are content to die of old age/ without ever having gone to see it. † (Verse 80, Tao-te Ching) Machiavelli, on the other hand, is almost the exact opposite of Lao-tzu. Machiavelli refers to the governing body as the â€Å"Prince. â₠¬  The prince should gain and maintain power by any means necessary including the use of brute force. Unlike Lao-tzu Machiavelli believes the prince should consider nothing other than war. If he is not at war then he should be thinking of scenarios in which he and his army would protect themselves should an attack occur. Not doing so could lose the state for him as Machiavelli states, â€Å"it is evident that when princes have given more thought to personal luxuries than to arms, they have lost their state. †(p. 40) Machiavelli believes a man should always be armed. It makes more sense for an unarmed man to follow the orders of an armed than the opposite. If the prince does not educate himself in military affairs not only will he not be able to trust his soldiers but they will not follow his orders. The prince must appear to be good but behind the scenes he really is not. In order for him to appear generous he should display his wealth whenever possible. He will use his own resources first, then do everything he can to collect the money from the people. In doing so, his subjects will be exposed to poverty. This will cause them to distrust the prince and may lead to an uprising. To avoid such a catastrophe he must come across as a â€Å"miser. † He should not worry himself with this. Eventually he will prove he is not as greedy as he was thought to be. Once this is evident he can protect himself and wage war without raising taxes and stressing his subjects. Machiavelli thinks it is better for the prince to be feared than loved. As he explains, â€Å"And men are less hesitant about harming someone who makes himself loved than one who makes himself feared because love is held together by a chain of obligation which, since men are a sorry lot, is broken on every occasion in which their own self-interest is concerned; but fear is held together by dread of punishment which will never abandon you. †(p. 46) However, he must not be so feared to the point he is hated. To do so he must not take what does not belong to him. According to Machiavelli, a wise Prince will not keep his word if the circumstances for which he made a certain promise are no longer relevant. Machiavelli uses the following statement to defend this reasoning, â€Å"but since men are a sorry lot and will not keep their promises to you, you likewise need not keep yours to them. †(p. 48). At any point being deceitful will benefit him, he must do so, but not so obviously he will be found out. He will do something for the state and brag on himself as opposed to Lao-tzu, who would let the citizens think they had done such a great thing. The prince must also keep himself from being despised and hated. As stated above the things that would make him despised the most would be: if he were to steal money, land and women from his subjects. Machiavelli lists other things which will make a prince despised, â€Å"What makes him despised is being considered changeable, frivolous, effeminate, cowardly, irresolute. † In other words if the citizens feel the prince is quick to change at the will of another, appears that thing aren’t important to him, stressed or afraid his subjects may begin to think he is not worthy of being their prince. The prince must always â€Å"pretend† he is something he may not be. Where in Machiavelli’s idea of government the prince only thinks of himself and what he can gain; Lao-tzu’s master thinks of the citizens and what will work best to keep them happy. Though these two great thinkers are very different they do have one thing in common. This, generally speaking, at the end of the day as long as the state is maintained by the governing body everyone is happy. Be it with little or no government at all in Lao-tzu’s opinion or Machiavelli’s with the brute force of military and deceit. I feel if these two types of government came together as one, with little government involvement, but authority when needed the world might be a little bit better place Works Cited Jacobus, Lee A. LAO-TZU Thoughts from the Tao-te Ching. A World of Ideas: Essential Readings for College Writers. 8th ed. Boston: Bedford/St. Martins, 2006. 21-31. Print. Jacobus, Lee A. Niccolo Machiavelli The Qualities of the Prince. A World of Ideas: Essential Readings for College Writers. 8th ed. Boston: Bedford/St. Martins, 2006. 37-52. Print.

A Tale of Two Cities The Victorian Era and the...

Joshua Wohlgemuth A Tale of Two Cities: The Victorian Era and the Abandonment of Spirituality Throughout the early to mid 19th Century, a new and cultural age took hold of Europe, specifically Great Britain with the commencing of the Victorian Era. Marked by impressive achievements such as the Industrial Revolution, La Belle Epoque, and the beginnings of an urban middle class, this era was also plagued with child labor, poor hygiene, prostitution, the constant class distinctions, and a bloody revolution. Many believe that the aforementioned events were caused by a distancing of the populous from the church, resulting in a lack of spirituality, while others maintain that this spiritual vacuum was a response to deteriorating conditions.†¦show more content†¦Dickens is able to portray such irrationality through the character of Madame Defarge. Defarge is a cruel revolutionary whose hatred of the aristocracy fuels a tireless crusade of killing and accusations. Eventually Defarge’s anger and illogicality culminate when she heads a campaign to indict and execute C harles Darnay for the crimes of his cruel aristocratic uncle, Marquis Evremonde. Defarge is unable to empathize with the innocent Darnay just as the aristocracy was unable to empathize with the bourgeois, symbolizing that the spiritual void has come full circle. The evolution of this omnipresent spiritual vacuum culminates in the final third of A Tale of Two Cities where Dickens makes it quite apparent through universal societal apathy that there was an abandonment of spirituality as a result of failing living conditions. Charles Dickens’ A Tale of Two Cities illustrates the frustrations that critics had with a diminishing sense of spirituality during the Victorian Era. Despite significant achievements such as the Industrial Revolution, La Belle Epoque, and the beginnings of an urban middle class, Victorian authors like Dickens were troubled and appalled with the dwindling conditions like child labor, poor hygiene, prostitution, the constant class distinctions, etc†¦ Dickens uses a myriad of characters to represent a society that had a vacuum of spirituality during a time of revolution. Furthermore, heShow MoreRelatedA Picatrix Miscellany52019 Words   |  209 Pagesthe Fashioning of Images† VI. The Picatrix: Lunar Mansions in Western Astrology VII. W. B. Yeats and â€Å"A Vision:† The Arab Mansions of the Moon On Ritual and Talismans Picatrix Astrological Magic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology, Magical Talism ans and the Mansions of the Moon Ritual of Jupiter An Astrological Election of Mercury in the First Face of Virgo for Wealth and Growth XIV. Invocation of Mercury On the Decans and Tarot XV. XVI

Differences in Media Advertising of The Coca Cola Company across cultures Free Essays

Introduction This Report has been carried out in order to assess the difference in media advertising of Coke, an exclusive product of The Coca Cola Company in Nepal and the UK. There are various approaches and marketing theories used in advertising through different Medias. In both of the countries, they follow entirely different theories in promoting the communication regarding the product. We will write a custom essay sample on Differences in Media Advertising of The Coca Cola Company across cultures or any similar topic only for you Order Now There are various factors such as cultural, social, geographical, demographical, political effect directly to the model of marketing communication. Background: The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola ®, and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, pronounced â€Å"excellent† and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once â€Å"Delicious and refreshing,† a theme that continues to echo today wherever Coca-Cola is enjoyed. (Anon., 2011) The above images show two completely diverse type of advertising, in two different countries. One in the left is from Nepal which shows the Coke is available at Rupees. 5 (?0.05), whereas in the right side, from the UK which represents Coca Cola as a romantic cold drink. The advertising plan has been allocated and implemented in such a way, so that the target audiences of each of the country get influence to use the product. This is how the consumers perceive the advertising in both of the countries, which are totally distinguished from each other. Marketing Communication process Above is the marketing communication model which implies how the communication flows from a sender to a target audience (Receiver). It clarifies how the process works when the communication executes from another source to another. Initially, when a sender intends to send a message, the messages get encoded so that it can be presented through some media to the receiver. Then, as the media presents the message in encoded format through the media there emerges some noise which affects all the components of the communication process. As it passes by to the receiver then a receiver decodes the message as per his/her own perception. The receiver acts as how the messages have been perceive by him/her. The impact goes to the sender as upon the results being achieved or not, through the behaviour of consumers. The coca cola companies in both of the countries follow the same process to undertake the marketing communication, just the matter fact is about the way the consumer perceive or ways of decoding the encoded messages. Like in UK mostly the messages focuses on attracting consumer through standardised messages, whereas in Nepal, still tries to centralise consumer through other beneficial issues. Below images show the differences in the adverts between UK and Nepal. Pinpoint View of Marketing Communication model of both of the countries. Nepal vs. United Kingdom Sender: – Source who intends to spread the message, the marketers of the Company BNL[1] (Nepal) vs. CCE[2]. (UK). Encoding: – The effective way to create message to influence consumer. Marketing Department (Nepal) vs. MD[3] or Agencies (UK) do encoding. Noise: – the elements that restrict to perceiving the message is noise. A distortion created by annoying or non-acceptable adverts. Message/Media: – The real information about the product intended to be seen by the consumer. Like Newspaper, radio, TV, pamphlets, holding boards, shutter (Nepal) vs. Internet, moving billboard, TV, vehicles etc. (UK). Encoding: – How the target audience perceive the message, influential or un-influentialLike Coke has gone (Financial) cheaper (Nepal) vs. Coke is (emotional) romantic to have (UK). Receiver: – Final Consumer consuming or not consuming the product as per their perception towards the decoding. Laborious/hard worker to get refreshment (taking Coke just as a cheaper cold drink) in Nepal vs. consumer as to get relax from all stress and get into emotional part of life. The response Models for above Advertisement So far the theories of IMC[4] is concerned the basic model which can be assess for these two different types of advertising, are â€Å"Hierarchy of Effects† model, AIDA[5] Model, Innovation Adoption Model and Information Processing. These entire four models pass through different stages i. e. Cognitive, Affective and Behavioral. The â€Å"Hierarchy of Effects† model is about how consumers change through a gradual procedure as they perceive marketing messages that lead them to forward an action to take decision, whereas AIDA concerns with attention, interest, desire and action towards it. There are three stages of every model, which shows how a consumer reacts or responses towards a particular marketing advertisement. Below the diagram show how the models pass through each stage. While the above theme advertising of Nepal and UK are concerned, when a consumer sees the advertisement, he/she firstly it builds up the mind being rational to take the product as which in AIDA model can be attention, in hierarchy of effect it is awareness/knowledge about it, in innovation adoption it is awareness/adoption and where as in information processing it is presentation and attention. Every model has in first stage is to recognizing the product. Secondly, the stage which is called affective which starts affecting the mind of consumer like as per AIDA model it generates interest and desire to have or not to have it, in Hierarchy of effect model there emerges linking, preference and conviction towards the product. The last stage is the behavioral stage, consumer forward the action to buy or not to buy in all the models a consumer does the decision. Figure 5 Marketing Communication Response Models Coca-Cola Marketing Mix Marketing mix is the mix of four elements that have been developed in order to market a particular product. As per marketing theory, there are basically four elements named as 4. These are four elements that contribute to assess the market situation to up market the product. Mar. MixCountryNepalUnited Kingdom Product (Design, Packaging, Eco-friendly, SafeNormal handy bottles, plastic bottles, can is rarely used.Cans, rarely use of bottles, Pet plastic bottles. Price (Reasonable, Affordable, pricing strategies)Reasonable/Affordable for the bottled but extremely high for cans, price differs from region to region.Reasonable and affordable Place (Channels, Media)Local shops, Distributors, retailers direct from bottling company.Super markets, off license, streets shops. Promotion (Public Relation, Sales promotion, Advertising, Sponsoring sports, on the spot monetary valued prizesSocial service/sports events sponsorship, coupons, discounts, eco-friendly advertising. Figure 6 Marketing Mix Snapshots Coca-Cola SWOT Analysis (Nepal) Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Coca Cola Being a market leader, as Coca Cola is a key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola’s overall success, as this keeps them in line with their rivals, if not above them. Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola pass on some of the benefits to consumers. Coca Cola’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Coca Cola’s innovation keeps it a front-runner in Beverages Manufacturing Company as it is regularly turning out new patents/proprietary technology. Experienced employees are key to the success of Coca Cola helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola. Coca Cola has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of Coca Cola as it is recognised and respected. Coca Cola has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola’s distribution chain can be listed as one of their strengths and links to success. High quality products/services are a vital strength, helping to ensure customers return to Coca Cola. Coca Cola’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Coca Cola’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. Supplier relationships are strong at Coca Cola, which can only be seen as strength in their overall performance. Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Coca Cola Coca Cola’s RD work is low and insignificant, which is a major weakness in Beverages Manufacturing Company as it is constantly creating new products. Not having an effective marketing strategy seriously hampers the success of Coca Cola. Over pricing, setting too high prices for Coca Cola products/services makes them uncompetitive, which is a major weakness. The lack of business alliances is a major weakness for Coca Cola, as they will struggle to get deals, favours and partnerships. Coca Cola’s lack of innovation limits its success, as there is no forward thinking. Good companies need loyal employees, but Coca Cola has a poor relationship with staff which affects performance. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola. Coca Cola’s underdeveloped distribution chain has a marked effect on performance as it affects the distribution of their products/services. A limited customer base is a major weakness for Coca Cola as it means they have less people to sell or market to. Coca Cola’s weak supplier relationships also have an adverse effect on success, as it cuts ability to negotiate. Absence of Governmental support Price Difference geographically. Opportunities: Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Coca Cola is currently facing. Coca Cola could benefit from expanding their online presence and making more money from online shoppers/internet users. The changes in the way consumers spend and what they buy provides a big opportunity for Coca Cola to explore. The growth of the Beverages Manufacturing Company industry is an opportunity for Coca Cola to grasp. New market opportunities could be a way to push Coca Cola forward. Coca Cola has the opportunity to enter a niche market, gain leading position and therefore boost financial performance. Reaching out into other markets is a possibility for Coca Cola, and a big opportunity. Grasping the opportunity to expand the customer base is something Coca Cola can aim for, either geographically or through new products. Forming strategic alliances and joint ventures is an opportunity for Coca Cola to maximise profit and gain new business. Coca Cola has a number of highly skilled staff, which is an opportunity for them to explore as expertise of their staff can help Coca Cola to bring the business forward. Structural changes in the industry open other doors and opportunities for Coca Cola. Threats: Threats are factors which may restrict damage or put areas of the business or organisation at risk. They are factors which are outside of the company’s control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Coca Cola is currently facing. Consumer lifestyle changes could lead to less of a demand for Coca Cola products/services. Tax increases placing additional financial burdens on Coca Cola could be a threat. Change in demographics could threaten Coca Cola. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to Coca Cola’s performance. Not keeping up with changes in technology could be detrimental to the future of Coca Cola as they could slip behind their rivals. The actions of a competitor could be a major threat against Coca Cola, for instance, if they bring in new technology or increase their workforce to meet demand. Price wars between competitors, price cuts and so on could damage profits for Coca Cola. A slow economy or financial slowdown could have a major impact on Coca Cola business and profits. Rising costs could be a major downfall for Coca Cola as it would eat into profit. Coca Cola could be threatened by the growing power customers have to set the price of their products/services. Structural changes in the industry could be a threat for Coca Cola. Coca-Cola SWOT Analysis (UK) The following SWOT analysis looks at Coca Cola UK which is operating in Beverages Manufacturing Company industry. The analysis shows Coca Cola UK’s Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment Coca Cola UK is operating in at the present time. Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Coca Cola UK. Being a market leader, as Coca Cola UK is, is key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola UK’s overall success, as this keeps them in line with their rivals, if not above them. Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola UK pass on some of the benefits to consumers. The services/products offered by Coca Cola UK are original, meaning many people will return to Coca Cola UK to obtain them. Coca Cola UK’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Coca Cola UK’s innovation keeps it a front-runner in Beverages Manufacturing Company as it is regularly turning out new patents/proprietary technology. Experienced employees are the key to the success of Coca Cola UK helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola UK. Coca Cola UK has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola UK’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola UK deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of Coca Cola UK as it is recognised and respected. Coca Cola UK has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola UK’s distribution chain can be listed as one of their strengths and links to success. High quality products/services is a vital strength, helping to ensure customers return to Coca Cola UK. Coca Cola UK’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Development and innovation are high at Coca Cola UK with regard to their products/services, which is a sure strength in its overall performance. Coca Cola UK’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. The online presence of Coca Cola UK is strong, meaning it is ahead of many competitors. Supplier relationships are strong at Coca Cola UK, which can only be seen as strength in their overall performance. Socially Active participation Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Coca Cola UK. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola UK. Opportunities: Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Coca Cola UK is currently facing. Looking at export opportunities is a way for Coca Cola UK to raise profits. Grasping the opportunity to expand the customer base is something Coca Cola UK can aim for, either geographically or through new products. Expanding into other markets could be a possibility for Coca Cola UK. Health conscious production Threats: Threats are factors which may restrict damage or put areas of the business or organisation at risk. They are factors which are outside of the company’s control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Coca Cola UK is currently facing. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola UK. Price wars between competitors, price cuts and so on could damage profits for Coca Cola UK. A slow economy or financial slowdown could have a major impact on Coca Cola UK business and profits. Rising costs could be a major downfall for Coca Cola UK as it would eat into profit. Substitute products available on the market present a major threat to Coca Cola UK. Health Issues like (Obesity, Diabetic) Marketing Segmentation, Targeting and Positioning Market segmentation is the categorization of a market into various groups of customers with specifically same wants and product/service necessities. In another word, it is the categorization of a huge market into recognizable and specific groups or clusters, in which they all have the same wants and behavior and action as per the marketing initiatives. The diagram above shows how the STP process acts. The market information lets STP process to grow and to analyse the real situation to go further, after which a marketing decision can be undertaken. In Segmentation the process market information leads to identifying similar groups of customers when if research is done then the group can be divided into different groups like male/female, aged group, regional group etc. Market STP in Nepal The Nepalese market for Coca Cola, in general, practice group marketing advance with product variations in the past. The socio-economic transformations and growth in Nepalese economy and political system have made Coca cola marketers conscious of market segmentation. The marketing strategies of Coca Cola have reinforced this awareness. Market Segmentation: The points below clarify the way of market segmentation of Coca Cola in Nepal. Non- organized: – Market segmentation in Nepal, in general, is not backed up with organised research. Previous practice, premonition of organization and competitor’s strategy has manipulated segmentation. Variables for Segmentation: The variables mainly used for consumer market segmentation are: Geographic Demographic Psychographic Behavioural Be short of Information: Nepalese Coca Cola marketer lacks broad information about consumer characteristics. They have a tendency to look upon marketing research as a â€Å"improvident cost†. This has guarded the helpful assessment of market segments in terms of their magnetism and correctness. Risks are not correctly measured. Government procedures: – Government policies in Nepal are not very sympathetic in marketing. They do not look upon any business as contributors for improvement. Boundaries of movement of goods and controls have downcast market segmentation. Be short of moral concern: – Ecological and wellbeing concerns are, in general, unnoticed for market segmentation in Nepal. The above points clearly point out that the notion of market segmentation is at first stage in Nepal. However, the importance of market segmentation is likely to enhance in the years to come. Targeting: Nepal As per the segmentation of Coke in Nepal, the targeting has been done as per the variables as below, Geographic: – Who lives in plain areas, where the temperature is likely to be high in all season. In central region where half of the year remains hot in temperature. Demographic: – The people aged between 16 to 40 years, who have average level of income, who work hard, especially males and having less of family member. Psychographic: – People who are literate and can understand the brand name of Coke are targeted. Behavioural: – As per this segmentation the targeting goes on to the group of people who involve in the cultural and ritual who are likely to use the product in their ceremonial. In this segmentation, people who have habits drinking chilled soft drinks are targeted. Positioning; Market positioning is done in accordance to the brand recognition in the market. It’s the tendency of consumer of what and how they see the company, which can some under any high end, middle end or low end of position. While positioning has to be done in order to keep the company to a distinguish position to keep the corporate image. There are some variables that have to be considered in order to position in market. The variables are pricing, quality, service, distribution and packaging. The diagram below shows the market position of Coca Cola in Nepal, comparatively to its closest competitor PepsiCo Nepal. Figure 8 Market Positioning in Nepal (Source: – PPT) As per the diagram and the data available from the sources Coca Cola stands in the left hand side and in the middle, which means it has a good quality having reasonable price where as its closest competitor Pepsi Cola stays as in the middle of the crossed line, which means it has same price but having bit down in quality. This is assumption taken by the economic analyst of Nepal beverages market. Market STP in UK The United Kingdom has approximately, around per capita income of $ 36,298 in 2010, where people are in large numbers of buyers and sellers. In general, it can be said as the living standard of people is quite high in term of economic scale. Market segmentation is easily done in respect of geographic, demographic, behavioural and psychographic variables. Market Segmentation By dividing a category into segments, businesses can identify different groups of consumer wants. It is then possible to design products to meet those requirements. Each segment within the overall range of Coca-Cola meets specific consumer wants. Coca-Cola GB carries out extensive market research to identify consumer wants in every segment of category in which it operates. For example, market research analysis of the demographics of consumers in Great Britain revealed a growth in smaller households. The appropriate product response was to produce 1.25 liters share-size bottles. A study of occasions when people drink sports drinks showed the importance of making it available in leisure centres. Other research showed that the famous original Coca-Cola glass bottle is best targeted at restaurants and special party occasions. Market research into where specific products are consumed influences the design of pack types e.g. a 2 litre bottle for family consumption at home and a smaller 500 ml bottle for consumption ‘on the move’. (The Time 100, 2011) Variables: Geographical: – Geographical wise Coca cola has segmented almost all region, city, town centres, and counties. Demographic: – Especially, in this variable, mostly the consumer divided as per their age, gender, race, religion, family size, nationality, income etc. Psychographic: – This segmentation includes the factors like activities, interests, perception, values, attitude etc. Behavioural: – This factor relates with the behaviour of consumer. So, the segmentation is done as per quality, economy, service, looks, Heavy user, and moderate user, light user, Regular, potential, first time user, irregular, occasional, Hard core loyal, split loyal, shifting, switches, readiness to buy, Holidays and occasion stimulate customer to purchase, Attitude toward offering. Targeting The market targets in the segmentation are The entire region, town centres, where people are in crowd. Male female both aged between 18 to 40 years. People who are mostly involve in sports. Heavy user, regular, ready to buy and consumes in occasion are targeted. The figure above has been extracted from a researching website, which reveals the difference between two products. Here, the figure shows the difference attitudes relating to Coke and Pepsi and overall high rating goes to Coke, Which means in market consumers have keep Coke in top level more than its closest competitor Pepsi. Figure 10 Coke vs. Pepsi War, Source : – (Free Web Space, 2011) This figure also has been taken from a forum, which has a voting survey. The concluding report shows the Coca Cola brand has a good position in the market. So, the market positioning of Coca Cola in UK stands in a top position. Marketing strategy Philip Kotler discussed five issues of marketing strategy in his 9th edition of Marketing Management. They are as follows Differentiating and Positioning the Market Offering Developing New Products Managing Life cycle Strategies Designing marketing Strategies for Market Leaders, Challengers, Followers, and Niches Designing and Managing Global Marketing Strategies Marketing Strategies Nepal The marketing strategy for Coke is phrased â€Å"Refresh the market place† which includes : A robust consumer response system to address any consumer concerns, Ideas, suggestions – either on product and its quality or on stock supply – maintenance of equipment etc. All consumer concerns are dealt with in a fair timely and friendly manner, so as to satisfy them and resolve their concerns. Marketing and advertising communications are focused on (point-of-sale), radio, TV, hoardings, truck backs. Emphasis is also placed on consumer price to enforce compliance. Marketing communications and advertising are customised to suit to local sentiments – social, religious, ethnic. Innovative package and pack sizes are offered to give better value to consumers and ease of storage to retailers. Price and packs are introduced in a format that is affordable to all segments of society. Marketing Strategies UK The CCGB is highly aware of health, environment and community and have a theme of responsible marketing. The responsible marketing means in the sense of how and to whom it targets it market. As taking into account its assumption following are the point wise theories of it. Offering large choice of beverages Ensuring marketing values remain focused around positivity and optimism. Responsibly acting and highlighting traditional and non-traditional Medias. Continuing being a part of broad coalition to promote healthy diet and physical activity. Transparency in all activities that concern about the company. Socially active in sponsoring under-privileged people and sports related issues. Not targeting or inspiring children to consume the drinks that may leave impact in them through television. Fulfilled local and community laws that prevent children to be impacted through television who are less than 16 years, following the restriction that has been set by OFCOM’s limiting advertisement. Working with independent consultant to monitor the activity of all advertisements. Don’t have any connection with early schools in terms of advertisement. Always aware of advertising where there is large number of under aged children becomes the audiences. Publicity and Offering low calorie or sugar in cinemas, leisure parks and any other dine in restaurants, which encourage consumers to have healthy drinking. Not at any cost the company is ready to offer or accept offer where the audience becomes children under 16. Continuing to listen to the parents’ concerns about impact of online marketing to children who are under 12. Online rewards as promotion is execute with age verification. Encouraging parents to use the parental controlling software to control their children. Using own industry leading template to assess suitability of digital campaigns and web sites. Advertising Advertising Medias in the United Kingdom Active Marketing Media (Television,) Semi Active Marketing medias (Offline) Online Marketing Sports and Physical activity Marketing Targeting community to take part in sports related events and activities for healthy and fit life, e. g sponsoring any particular games, Olympics, world cup, European cup and community matches etc. Even in secondary school, the company is highly active in providing the resources to motivate the scholars to participate in physical and sports related activities. Advertising Medias in Nepal As Nepal being a developing country, it can use the minimal benefit of technology. It uses radio, newspaper, television, billboards, shop’s shutter and pamphlets. The most famous advertising offline media in Nepal is painting in the doors, walls, shutters. As below is the image of it. There is a trend in people of whom property is been targeted to have such advertising. The marketer/advertiser has to paint whole house instead of permitting to paint the advertising. Even if a marketer wants to put a billboard in anyone’s house, the house owner demands to top-up one storey in the building for him/her. It’s totally diverse kind of trend that Nepalese marketers are facing right now which the marketing communication is processing. Product Life Cycle Figure 13 Product Life Cycle along with Service Offered, Source: – (Anon., 2010) The graph above shows the life cycle of product having different stages. These stages explain the various status of product marketed or sold. It is not just limited to the volume sold rather also includes the brand image, corporate image of the product. Below the graph there are service offered in the different stages of product life cycle. While introducing a product there has to be a good product management, designing, development plans, testing and deployment. Secondly when it comes to the growth level of a product life cycle, there the focus has to be initiated towards customization, enhancement, versioning, implementation and deployment and testing to penetrate the market of the product. In this stage, every company has to suffer a lot, because the success depends upon the labour and effort done in this stage. Like as going through the Nepalese market of Coca cola, we can find it is still in growth level because it has not reached in every household because of poor infrastructure and lack of marketing integration. Thirdly, the maturity level, when the product gets sustained to up front the market. The market penetration has been fully achieved. Like in UK the data shows that Coca Cola market is in maturity stage as it has now focusing on research and development, product differentiation and still testing is going on for further expansion and diversification. Lastly, when the product gets fully mature in terms of product life cycle it tends do decline because of lack of research and single taste. So, the appropriate measure to rectify is to re-engineering, maintaining and supporting technically. Online Strategies Online Marketing strategies Coca Cola in UK is the top soft fizzy drink, which holds almost about the half of the market share of its kind. Though the trend can be seen like, there are some certain strategies, which is still avoiding it to reach its overall objectives like grow in sales, market share, brand value, corporate value. The world, as it is changing towards the technological tendency, likewise the business has to bend. There are lots of opportunities for the company to follow online strategies to upfront the market. Creating a strong Google ad-words, which is called search engine enhancement, can be a good example. Online advertising can promote and leave impact of the brand in the social community sites like Facebook, Twitter, and Skype etc. Figure 14 Online Marketing Strategy In Nepal, People mostly uses chatting sites like yahoo and MSN where BNL can promote Coke. Customer Relationship Management: IDIC[1] Model Approach Identify, Differentiate, Interact, Customize (marketing model) The IDIC model of marketing suggests that business should take initiatives in order to build closer one-to-one relationships with customers, which are Identify Differentiate Interact Customize. CRM[2]is engrossed upon the improvement of a customer-centered business behavior. This behavior is devoted to sustain customers by addressing and delivering brand image and value in compare to the competitors. Salesforce, an online CRM portal does a good practice of CRM as an IDIC model. The Gartner competency model The vision of CRM: – Leadership, Social worth, Value Preposition CRM strategy: – Objectives, Segments, Effective Interaction. Customer Processes: -Customer life cycle, knowledge management. Valued Customer Experience Organizational collaboration CRM information: – Data Analysis, One view across channel. CRM Technology: – Application, Architecture, Infrastructure. CRM Metrics: -Cost to serve, satisfaction, loyalty, social cost. Figure 16 CRM Value Chain, Source: – (Anon., 2010) The figure above shows the CRM value chain, which implies the keeping of customers with highly interaction and align it with profitability. The coca Cola company in Nepal has not yet applying such kind of strategy as customer relationship management whereas the Company in UK uses different strategies for customer relationship management. The way to manage customer relationship is to use the portals such as sales-force to keep up with the latest changing behaviors of the customers. It assists to update the knowledge and field of existing and prospective customers to the company. Conclusion This report intends to find the difference in advertising media between two countries. The countries in this report have been chosen as Nepal and the United Kingdom. The report, so far, concerns and points out the totally diverse process of marketing communication. Moreover the factors like country’s economic status, matters in consuming the Coke in average in both of the countries. While going through the various marketing models of communication, response models, marketing mix analysis, STP process, product life cycle, advertising media, trends, SWOT analysis, IDIC model of customer relationship management. The reports conclude that these two countries have different approach in meeting its consumer and prospective consumer. Moreover, Nepalese market tends to be creating the market whereas UK market focuses on attracting and keeping the current customers. So far the PLC implies about these two countries Nepalese market are highly proactive within growth as it is in introduct ion phase of the product, whereas UK market is in maturity stage and developing towards the research and development. Advertising media used in Nepal if getting out-dated as UK’s advertising media are technologically advance. Nepalese market STP process are totally based upon its classical theory because the company doesn’t get the government and legal support, whereas UK’s STP is based upon recent research and marketing approach. The online strategies are passive in Nepal as its developing and the trend has not yet been developed. UK’s online strategies are implementing day by day to life up the brand image. Overall, the report exhales that Nepalese Coke marketing is predominated by the perception of the people of the country having the GDP (per capita income) is about app. $410 and on the other hand the UK consumer have the perception of consuming Coke as a top brand. Recommendation Some of the important recommendations are as follows: There should be and correct feedback from the distributers on the actions of retailers, which will assist to develop their competency and reliability. As already discussed about online absence of marketing strategies in Nepal, it has to overhaul the strategies that lead towards up fronting of market. There should be extra attractive and fascinating and active participation towards social activities to strengthen the brand. As a part of public relations Coke should step up serious initiatives towards health concerns of consumers in Nepal. Online advertising in Nepal has to be started to penetrate in among young consumer. Coke in UK has to be active in all the online promotional activities to attract the consumers. CCGB and CCE should start more aggressive marketing of its Coke as they have very good growth and future prospects while there is not much growth in the carbonated beverages sector. BNL should start a campaign to persuading government to provide it the support to penetrate the prospective market. Bibliography Anon., 2007. James O Malley. [Online] Available at: HYPERLINK â€Å"http://jamesomalley.co.uk/blog/category/coke/† http://jamesomalley.co.uk/blog/category/coke/ [Accessed 3 April 2011]. Anon., 2009. Gender Roles. [Online] Available at: HYPERLINK â€Å"http://t2.gstatic.com/images?q=tbn:ANd9GcS_bH_-nIiLKiyROx9nspGX1xyY5QX_TvfF7vz_nGIIX2vnhzEHzgt=1† http://t2.gstatic.com/images?q=tbn:ANd9GcS_bH_-nIiLKiyROx9nspGX1xyY5QX_TvfF7vz_nGIIX2vnhzEHzgt=1 [Accessed 28 March 2011]. Anon., 2010. Coca Cola GB : Brand. 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